Highland County Chamber of Commerce Receives Tourism Grant
According to a press release from the Highland County Chamber of Commerce, the Chamber has received a Virginia Tourism Corporation Grant for tourism marketing.
Governor Glenn Youngkin announced that Virginia Tourism Corporation (VTC) awarded more than $2.7 million for 259 local and regional tourism marketing programs across the state to help increase visitation and revenue for Virginia’s localities through tourism.
As part of that, the Highland County Chamber of Commerce received a $20,000 Virginia Special Events and Festivals Program Grant. The Chamber plans to use these funds in three main areas. The first is to market the 63rd Highland County Maple Festival, set for March 11-12 and 18-19, 2023. A second component of the grant is to advertise the renovation of the Highland Inn, currently owned by the nonprofit Blue Grass Resource Center. This downtown Monterey staple will host 18 guest rooms when renovation is complete, providing much-needed space for visitors to stay both during the festival and year-round. Finally, the grant will boost an upcoming tourism initiative to provide discounts with lodging, restaurant, and retail partners using the popular Maple Festival keychains.
Executive Director of the Highland County Chamber of Commerce, Chris Swecker, said, “With funding from this grant, we are very excited and humbled by the opportunity to share Highland
County’s growing maple syrup industry and rural charm with new audiences. We are equally excited to partner with the Blue Grass Resource Center to further their efforts of restoring the historic Highland Inn to fill a crucial hotel lodging void in the community. Overall, we want the public to know that Highland County continues to be an ideal place to visit, play, work, and live.”
The Highland County Chamber of Commerce strives to lift up local businesses and entrepreneurs,
promote Highland County, and champion economic prosperity and quality of life. The Chamber is the
official Destination Marketing Organization of Highland County, home of the Highland County Maple
Festival and the Virginia Maple Syrup Trail. To learn more, visit www.highlandcounty.org