Tourism with Intention: Rockbridge County Looks to the Future

July 24, 2025

 

How do you grow tourism without losing the heart of what makes a place feel like home?

I sat down with Sheryl Wagner, Executive Director of Lexington & Rockbridge Area Tourism, to talk about a new strategic planning effort that could shape the next 5 years of tourism in Lexington, Buena Vista, and Rockbridge County.

Now through August 6, residents and recent visitors are invited to complete a short online survey—sharing what they value most about the region, and how tourism can support the local economy and community identity.

This might sound like a story just outside our usual coverage—but with so much of our signal reaching into Rockbridge County, we wanted to make sure our listeners were in the loop.

official survey link at 📝 Survey: bit.ly/LRATourismSurvey

#RockbridgeCounty #LexingtonVA #AlleghenyMountainRadio #CommunityTourism #SmallTownsBigBackyard #PublicInput #BuenaVistaVA

Story By

Danny Cardwell

Danny is the Station Coordinator for WCHG, and the host of our gospel and country hours on Wednesdays 10:00 am to noon. He and his wife Renee Cardwell live with a spoiled dog (Toddie) in Hot Springs. Danny is a Deacon at Piney Grove Baptist Church in Hot Springs. He operates Thoughtwrestler.blogspot.com and is a site administrator and featured writer for the website Dagblog.com. He has been a frequent contributor to The Hal Ginsberg Morning Show, All Politics Are Local, and Politics Done Right. Danny has tutored, lectured, and mentored at risk youth in churches, group homes, and inside the Virginia Department Corrections. He serves on the board of directors for Preservation Bath and chairs the Bath Community Hospital Patient Advisory board. danny@amrmail.org
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