Hard Work, Partnership, and Community: Lee and Veronica Archer’s Simply Flawless Journey

Lee Archer and his wife, Veronica, have carved out their niche here in the Allegheny Highlands. Through Simply Flawless Cleaning Services, they provide commercial, residential, and auto detailing across Bath, Highland, and Alleghany Counties. Their growth has included opening a physical location in Covington — at 820 S. Lexington Avenue, in the Wright Way Motors Building, where Simply Flawless now operates its garage.

In our conversation, Lee talked about his family’s work ethic and shared how his time living in Charlotte, North Carolina gave him experience that he’s carried back home. Those lessons helped him build strong public and private sector relationships across Bath, Highland, and Alleghany Counties — partnerships that continue to shape the way he approaches business.

We talked about the importance of building a reputation rooted in trust — not only with clients, but within the broader community. And Lee was quick to credit Veronica for matching his intensity every step of the way, both in business and in life.

What stood out most was his belief in the imagination and ingenuity of young people. Lee sees young entrepreneurs as the future — the driving force behind economic growth in small and rural communities like ours.

This was one of my favorite interviews in a long time, and it’s a story that says as much about our region’s resilience as it does about one family’s determination.

Click the link below to hear the full interview…

Story By

Danny Cardwell

Danny is the Station Coordinator for WCHG, and the host of our gospel and country hours on Wednesdays 10:00 am to noon. He and his wife Renee Cardwell live with a spoiled dog (Toddie) in Hot Springs. Danny is a Deacon at Piney Grove Baptist Church in Hot Springs. He operates Thoughtwrestler.blogspot.com and is a site administrator and featured writer for the website Dagblog.com. He has been a frequent contributor to The Hal Ginsberg Morning Show, All Politics Are Local, and Politics Done Right. Danny has tutored, lectured, and mentored at risk youth in churches, group homes, and inside the Virginia Department Corrections. He serves on the board of directors for Preservation Bath and chairs the Bath Community Hospital Patient Advisory board. danny@amrmail.org

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