Highland Tourism Council Program Helps Businesses with Trade Show/Festival Costs


The Highland Tourism Council has recently initiated a program that helps with costs for businesses and organizations that attend trade shows or festivals.

Chris Swecker has more.  He is the Executive Director of the Highland Tourism Council.

“This program shares the cost of businesses and organizations who are attending a trade show or festival and are willing to help advertise promotional materials for Highland County, Virginia,” says Swecker. “If a business or organization is willing to showcase brochures, flyers, banners and an e-newsletter sign up sheet, provided by the Tourism Council, as part of their display at a trade show or festival, then the Council will pay $100.  The trade show or festival must be located outside of Highland County, Virginia, but within a 250 mile radius.  The Tourism Council has dedicated $500 for this program during the current fiscal year which ends on June 30, 2024 in hopes of reaching five trade shows or festivals with this available funding.”

“If you are interested in helping the Tourism Council advertise while also reducing your trade show or festival cost, you can contact us at 540-468-2550 or pick up an application at the Highland County Visitors Center or the Highland County Chamber of Commerce office between 9am and 5pm Monday through Friday both located at The Highland Center at 61 Highland Center Drive in Monterey,” says Swecker.  “Applications will be received and reviewed until $500 in funding has been depleted within the current fiscal year.  You can also email us at director@highlandcounty.org  .”

For Allegheny Mountain Radio news, this is Chris Swecker.

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Bonnie Ralston

Bonnie Ralston is the Assistant Station Coordinator at WVLS and a Highland County news reporter. She began volunteering at Allegheny Mountain Radio in the fall of 2005. In 2006 she became an AMR employee and worked in Bath County for eight years as the WCHG Station Coordinator and then as the news reporter there. She began working in radio while in college and has stayed connected to radio, in one way or another, for more than thirty years. She grew up in Staunton, Virginia, while spending a lot of time on her family’s farm in Deerfield, Virginia. She enjoys spending time outside, watching old TV shows and movies and tending to her chickens.

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