Highland Tourism Council To Hold Workshop

Do you know how to effectively use digital marketing tools? Does the concept of social media have you confused? Find out how to improve your skills through a Digital Marketing Workshop on September 22, 2016 at The Highland Center in Monterey, VA. The workshop will be led by Dave Neudeck, Digital Marketing Director with the Virginia Tourism Corporation.

The three hour workshop will be held from 9:00 AM – 12:00 PM and teach participants ways to effectively use digital marketing tools and outline opportunities available through VTC.  It will also include a review of best practices on social media and how to develop content marketing strategies. Lunch will be provided for participants following the workshop and will be included in the $50 ticket price.

Highland Tourism Chair Donna Bedwell said, “We are sponsoring this workshop as a way to help our business owners in the tourism and travel business become more competitive in the market place. Digital marketing is a valuable and effective tool in today’s society and Highland needs to take advantage of all the resources available for reaching our potential visitors.”

The workshop is open to all interested individuals and sponsored by the Highland Tourism Council in partnership with the Virginia Tourism Corporation, the Highland County Chamber of Commerce, and The Highland Center. Tickets are available at the front desk of the Highland Inn. For more information on the workshop or to register on-line, call the Highland County Chamber office at 540-468-2550.

Story By

Scott Smith

Scott Smith is the General Manager for Allegheny Mountain Radio and Station Coordinator and News Reporter for WVLS. Scott’s family has deep roots in Highland County. While he did not grow up here, he spent as much time as possible on the family farm, and eventually moved to Highland to continue the tradition, which he still pursues with his cousin. Unfortunately, farming doesn’t pay all the bills, so he has previously taken other jobs to support his farming hobby, including pressman/writer for The Recorder, and Ag Projects Coordinator for The Highland Center. He lives in Hightown with wife Michelle and son Ethan. In his spare time, he wishes he had more spare time, especially to ride his prized Harley-Davidson motorcycle. scott@amrmail.org

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