Marketing Assistance Grants Offered by the Highland Tourism Council

According to a press release, the Highland Tourism Council has opened the 2022 Fall Marketing Assistance Grant.  The grant provides funding for local organizations and businesses with an emphasis on attracting visitors to Highland County.

The application, financial award, and guidelines of the grant process have been revised in 2022.  The Highland Tourism Council has increased funding from previous years to appropriate up to $4,000 during the Fall 2022 grant for Highland County organizations or businesses.  Applications will be scored in five main areas that include title and project narrative, projected audience, impact on Highland, partners, and the applicant’s marketing program, timeline, and budget amounts.  The grant will fund marketing expenses, including but not limited to, print materials, digital advertisements, production of video or photography, social media initiatives, and signage.

Grant winners will be awarded for expenses in the form of reimbursements or payment directly to a vendor invoice.  If a recipient relocates outside of Highland County within two years of being initially awarded the grant, they will be required to repay 50% of all grant funds provided.  Grant award winners will not be eligible to apply for a new grant for 18 months.  Applicants that do not receive grant funds may apply again during the next grant cycle.

For the first time, the application is available to be filled out online.  The link to apply is at  Physical copies are also available at the Highland County Visitor Center or at the Highland County Chamber of Commerce office between 9 am and 5 pm Monday through Friday.  Both are located at The Highland Center at 61 Highland Center Drive in Monterey.  The deadline to apply is by the end of the day on October 31, 2022, and applications will be reviewed in November.

Funding for the Marketing Assistance Grant is secured through a Transient Occupancy Tax collected quarterly by short-term lodging facilities within Highland County.

For more information, contact Highland Tourism Council Executive Director Chris Swecker at 540-468-2550 or email


Story By

Bonnie Ralston

Bonnie Ralston is the Assistant Station Coordinator at WVLS and a Highland County news reporter. She began volunteering at Allegheny Mountain Radio in the fall of 2005. In 2006 she became an AMR employee and worked in Bath County for eight years as the WCHG Station Coordinator and then as the news reporter there. She began working in radio while in college and has stayed connected to radio, in one way or another, for more than thirty years. She grew up in Staunton, Virginia, while spending a lot of time on her family’s farm in Deerfield, Virginia. She enjoys spending time outside, watching old TV shows and movies and tending to her chickens.

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