Marketing Assistance Presentation & Workshops Offered for Tourism Related Businesses

According to a press release from the Highland County Chamber of Commerce, a Marketing Assistance Presentation and One-on-One Workshops are planned for Wednesday, August 24 and Thursday, August 25 at The Highland Center in Monterey.

This free event will help tourism-related businesses and organizations learn how to get more exposure and funding for marketing efforts.

Representatives from the Virginia Tourism Corporation (VTC) and the Highland Tourism Council are offering the Marketing Assistance Presentation and the One-on-One Workshops for local organizations in Highland County and the surrounding community.  Attendees will learn how to reach a wider audience by getting listed on, how to stretch advertising dollars with VTC’s industry co-op advertising program, how to apply for the new VTC Microbusiness Marketing Leverage Program and other VTC grants and also how to prepare for the Highland Tourism Council’s new Marketing Assistance Program for additional funding.

The Marketing Assistance Presentation is set for Wednesday, August 24 from 7 to 8:30 pm at The Highland Center in Monterey.  The One-on-One Workshops, which are 30 minutes long, will be held Thursday, August 25 from 8:30 am until 4pm.  Ten slots are available.

Any tourism-related businesses, nonprofits, and individuals are encouraged to attend the presentation or the workshops.  RSVP by contacting Chris Swecker at or call 540-468-2550 or

The Marketing Assistance Presentation and Workshops are sponsored by The Highland Tourism Council and the Virginia Tourism Corporation.  You can learn more at  The Highland Tourism Council’s website is


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Bonnie Ralston

Bonnie Ralston is the Assistant Station Coordinator at WVLS and a Highland County news reporter. She began volunteering at Allegheny Mountain Radio in the fall of 2005. In 2006 she became an AMR employee and worked in Bath County for eight years as the WCHG Station Coordinator and then as the news reporter there. She began working in radio while in college and has stayed connected to radio, in one way or another, for more than thirty years. She grew up in Staunton, Virginia, while spending a lot of time on her family’s farm in Deerfield, Virginia. She enjoys spending time outside, watching old TV shows and movies and tending to her chickens.

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