Marketing Assistance Program Now Available in Highland County


The Highland Tourism Council has launched it’s 2020 Marketing Assistance Program.  Funds are now available through the program, developed by the Highland Tourism Council, to market Highland County as a tourist destination. The Tourism Council has increased the available funding from last year, now appropriating up to $3,000 in available assistance for Highland County organizations or businesses, to stimulate new tourism initiatives or to assist in the growth of existing programs or events through the creation of tourism partnerships.

The application with guidelines is available for download at Completed applications will be accepted through the end of day on Friday, January 8, 2021.  Funding amounts range from $250 to $3,000 and are limited to one per organization. Funds will be granted in February 2021.

Successful candidates will partner with the Council to have a positive impact on the local economy while promoting Highland culture, traditions and natural beauty. Program funds can be used for advertising, printed promotional pieces, website design, social media boosts, graphic assistance and other approved marketing expenses.

For more information or to obtain a printed copy, please call the Highland County Chamber of Commerce at 540-468-2550.

The five member Highland Tourism Council is a subcommittee of the Economic Development Authority of Highland County.  It is made up of five volunteers who represent various tourism interests in the county.


Story By

Bonnie Ralston

Bonnie Ralston is the Assistant Station Coordinator at WVLS and a Highland County news reporter. She began volunteering at Allegheny Mountain Radio in the fall of 2005. In 2006 she became an AMR employee and worked in Bath County for eight years as the WCHG Station Coordinator and then as the news reporter there. She began working in radio while in college and has stayed connected to radio, in one way or another, for more than thirty years. She grew up in Staunton, Virginia, while spending a lot of time on her family’s farm in Deerfield, Virginia. She enjoys spending time outside, watching old TV shows and movies and tending to her chickens.

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