SVEC Announces Beat The Peak Program

In a press release Wednesday, Shenandoah Valley Electric Cooperative announced the roll out of its Beat the Peak program, a free and voluntary effort to help control energy costs for all cooperative members. The program began on June 1st.


Through Beat the Peak, SVEC member-owners can sign-up to receive alerts asking them to reduce their energy usage during key periods when wholesale electricity prices spike. These periods, known as “peaks,” are when demand for electricity is the highest, such as during some summer afternoons or winter nights. SVEC pays the highest rates for electricity during these peaks, and if too much electric energy is purchased at these peak rates over the course of a year, member-owner rates could be affected.


SVEC President and CEO Myron Rummel said “The idea behind Beat the Peak is to shift energy consumption from times when demand is highest. This has the potential to save the Cooperative and its member-owners a lot of money over time as our wholesale power costs can be kept stable. We’re excited about implementing this program and having many of our member-owners collectivelytake part in keeping the cost of electricity affordable.”


When SVEC personnel determine that a peak energy usage period is coming, Beat the Peak alerts will be sent to participating member-owners through text messages, emails and over social media. Member-owners will be encouraged to reduce their energy usage, especially the use of:


  • Heating and AC systems, including turning thermostats to 75 degrees or warmer during a warm weather peak.
  • Activities that require hot water, such as washing clothes, taking showers, or washing dishes.
  • Heavy appliances, including dryers and ovens.


Mr. Rummel continued “The important thing is that we are not asking our member-owners to altogether stop using certain appliances. We’re looking to get them to shift their usage to different hours of the day to help hold down everyone’s costs. It’s a win-win for everybody.”


For additional information, please visit

Story By

Scott Smith

Scott Smith is the General Manager for Allegheny Mountain Radio and Station Coordinator and News Reporter for WVLS. Scott’s family has deep roots in Highland County. While he did not grow up here, he spent as much time as possible on the family farm, and eventually moved to Highland to continue the tradition, which he still pursues with his cousin. Unfortunately, farming doesn’t pay all the bills, so he has previously taken other jobs to support his farming hobby, including pressman/writer for The Recorder, and Ag Projects Coordinator for The Highland Center. He lives in Hightown with wife Michelle and son Ethan. In his spare time, he wishes he had more spare time, especially to ride his prized Harley-Davidson motorcycle.

Current Weather