The Rock Shop and Boutique Grand Re-Opening on Main Street Monterey


A quaint little town with a Main Street full of mom-and-pop shops featuring local artisans and great food. Don’t you want to go there? Main Street Monterey continues to add business and show the growth of the community, and the latest move to Main Street makes it all but impossible for anyone to resist the undeniable small town charm of Monterey.


The Rock Shop and Boutique is moving from their location on West Mill Alley over to Main Street to fill one of the last vacant spaces. I sat down with owner Nicole Frye in the shop, where they’ve already started filling the windows with amazing displays for customers to enjoy as they stroll Monterey.


Here’s Nicole to let us know what the shop will have:


“This is the perfect place for the Rock Shop and Boutique. We were really small and crowded in our other location and now we can spread out. We are going to have some clothing, more bohemian/western-type clothing and themes. We are also going to have jewelry. Mary Ann Rogers wire-wraps our jewelry, the rocks and stones that we have and they’re really, really pretty. We’re going to have soaps, and some bohemian-type hats as well.”


“We have partnered with some local artisans that are also going to be set up here, so that’s really exciting. And we’re still going to be doing the gemstone mining, which we usually just did for special events like the Maple Festival, but here with the new location on Main Street we’re going to have hopefully sand sifting and gemstone mining whenever we’re open the whole time.”


The Rock Shop and Boutique at 125 West Main Street in Monterey will hold its Grand Re-Opening at this new location with a ribbon cutting and light refreshments on Friday, February 16th from 3:30 – 6:30 pm. All are welcome to come out and shop and enjoy the rock mining and custom hat bar. 


From there, the store plans to be open with winter hours Thursday through Sunday, adding in hours into the summer. 

Story By


Brit Chambers

Brit Chambers is a resident of Highland County, Virginia and a news reporter for Allegheny Mountain Radio. She loves living in a small town and relishes the outdoor adventures and community feeling that Highland has to offer. Brit has a background in journalism, marketing, and public relations and spends her free time reading good books, baking sourdough bread, and hiking with her family.

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